No Link Between Cancer and Cell Phones, Says New Study
No Link Between Cancer and Cell Phones, Says New Study
The wireless technologies used by mobile phones do not increase the risk of cancer in humans, according to researcher, Joachim Schuz, of the Danish Institute of Cancer Epidemiology in Copenhagen, Denmark.
4 Steps to Incorporate Values-Based Key Messages
Eric Eggerson launched his new blog, Common Sense PR today, with the b5media blogging network and already has a pretty good body of work already posted.
In fact, I knew about the new blog some time ago when Eric reported on my post about how key messages can be made to be more flexible, but mum was the word until it launched officially.
However, he also recently wrote a new post, The Key Message is Dead, which calls for engaged discussion. Now, that sounds like a very commonsense approach (pun intended), but I have to take a little exception. While I agree that manufactured statements are becoming pass , I think it is important for an organization to communicate its character effectively. I don t think winging it is the best plan.
Unfortunately, the three message format, with extensive rehearsal to teach executives to bridge to these pre-determined messages, is starting to become less effective as journalists and the general public sees through the tactic.
Instead, it is many messages, both spoken and unspoken, which help to inform our impressions of a person or company. I think the evolution of the key message should be to communicate our corporate/organizational values over specific message points, using examples to drive home the point. In this way, the messages we send can form a harmony of sorts, much of like music, with each note or message contributing to the thesis of the entire piece (if you don t get the musical reference, don t fear, the next part is very practical).
4 Steps to Values-Based Key Messages
What do you think about key messages, are you still using them effectively and do you think a values-based messaging system would work?
In fact, I knew about the new blog some time ago when Eric reported on my post about how key messages can be made to be more flexible, but mum was the word until it launched officially.
However, he also recently wrote a new post, The Key Message is Dead, which calls for engaged discussion. Now, that sounds like a very commonsense approach (pun intended), but I have to take a little exception. While I agree that manufactured statements are becoming pass , I think it is important for an organization to communicate its character effectively. I don t think winging it is the best plan.
Unfortunately, the three message format, with extensive rehearsal to teach executives to bridge to these pre-determined messages, is starting to become less effective as journalists and the general public sees through the tactic.
Instead, it is many messages, both spoken and unspoken, which help to inform our impressions of a person or company. I think the evolution of the key message should be to communicate our corporate/organizational values over specific message points, using examples to drive home the point. In this way, the messages we send can form a harmony of sorts, much of like music, with each note or message contributing to the thesis of the entire piece (if you don t get the musical reference, don t fear, the next part is very practical).
4 Steps to Values-Based Key Messages
- Formulate your values in short, easy-to-remember statements
- Integrate your values into the corporate culture by using every opportunity to compare what you do (jobs and initiatives) with what you say you believe and adjust accordingly
- Align new and old initiatives with the claims you make about your company, if you say you believe in customer service, generate examples of how you do that
- Communicate these ingrained values by making a values statement, providing and fact and giving an example:
KEY MESSAGE = Values Statement/Claim + Fact + Example
What do you think about key messages, are you still using them effectively and do you think a values-based messaging system would work?
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kamichat@yahoo.com (Kami Huyse, APR)
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